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ABOUT MCN

Middle East Communications Network

MCN is one of the leading advertising and marketing communications agency networks in the MENA region. It is the overall managing company for several key advertising, marketing and media companies in the Middle East.

The Promoseven group which includes FP7, Albert Promoseven, Promoseven McCann, FP7 and Rawan Promoseven is the largest advertising agency network in the region and is a key part of MCN. Promoseven have offices in 14 countries in the MENA region.

The three media agencies at MCN are UM (previously known as UM7) – a leading media planning, buying and communications planning agency, Initiative Media and Magna Global.

A major creative driven agency at MCN is LOWE MENA – a brand that’s well known in the region for its creative output and its ‘high value ideas.'

Lowe have multiple offices across the region. Momentum – which is the demand activation and retail specialized agency is also part of the MCN network. Momentum has several offices across the region. MCN also includes Weber Shandwick (PR & Advocacy), Promoseven 360, MRM Worldwide, McCann Healthcare and Innovations_Digital.

There are a total of 54 different agency offices in 16 cities, across 14 countries under the MCN banner. MCN is headed by Ghassan Harfouche, CEO and Mohamad Haidar is the COO.

MCN is part of the Interpublic Group (IPG) – the world's leading advertising agency network.

Contact details for the entire network are available on the 'Our People' page. The MCN Head Office is in Dubai, UAE.

Our Agencies

1350 people in 54 offices across 14 countries

The Middle East Communications Network is made up of some of the top advertising, media and marketing agency brands in the region. These include leading agencies specialized in various disciplines from mainstream advertising to agencies specialized in media buying and planning, brand development, relationship marketing, digital and emerging media, public relations and image management etc. Our agency brands work independently as operations and in most cases have their own brand networks across the region. Today over 1600 people work across 16 countries in 54 different agency offices in the region.



  • team FP7

    Full Service Advertising Agency

    The Middle East and North Africa's number one advertising agency network – FP7 – today consists of 16 offices in 14 countries across the region. FP7 has over 800 employees working on some of the top blue chip brands. FP7, as it is popularly known was founded by Chairman, Akram Miknas in 1968 in Beirut. Today it is the flagship brand within the MCN group of companies.

    Promoseven has various brand identities in the region which include FP7, Albert Promoseven (in KSA), FP7 McCann and Rawan Promoseven. FP7 is closely affiliated with McCann WorldGroup and works on several international brands for the region.

    Some of Promoseven's wide spectrum list of clients include (in no particular order): Coca Cola, Sony, MasterCard, Cathay Pacific, Dubai Duty Free, Lufthansa, UPS, L’Oreal Paris, Kingdom Holdings, Sadia, Ford, Batelco, Mobily, Hotel Kempinski, Heinz, EmiratesNBD etc.

    VISIT WEBSITE

  • team LOWE MENA

    Advertising Agency

    Lowe Mena is part of the Lowe network worldwide, and is a full service advertising agency. Its regional head office is in Media City, Dubai. Lowe is known for its creative focus and for its specialization in developing 'high value ideas'. Lowe's service offerings include a full range of advertising and media services, public relations, consumer integrated marketing, digital services and marketing communications. The Lowe Dubai office was named as one of the 10 important hubs amongst the Lowe Worldwide network.

    Clients include: Unilever, Red Bull, Burger King, Bloomingdale's, Etisalat and Puma.

    For more information, please contact Mounir Harfouche, Managing Director, Dubai mounir.harfouche@lowemena.com

    VISIT WEBSITE

  • team UM

    Communications Planning including Media Planning & Buying

    Universal Media (UM) is the leading creative media solutions agency in the Middle East and North Africa. UM has offices in 12 countries in the region. UM offers creative and innovative strategy on media planning and buying for some of the top brands in the region.

    Universal Media (previously known as UM7 )is present everywhere in the Middle East and North Africa – with offices in 12 countries. The major focus area for UM is on strategic media planning, innovative solutions, cutting edge systems, and a library of useful power tools that are used to develop the most optimized, creative, insight based media solutions for their client brands. UM is one of the first media focused agencies to provide full pectrum digital serices including digital media planning, content creation and development, social media marketing, Search engine marekting and mobile marketing solutions.

    VISIT WEBSITE

  • team Initiative Media

    Media Planning and Buying

    'Performance led Communications'. That's their global mantra. Initiative is a media planning and buying agency that delivers more insights, more innovation and more impact for their clients' brands using data, insights and creativity to deliver positive business outcomes via media.

    Initiative's clients work closely with the agency on developing an effective total media architecture for their brands. Initiative's effective media solutions are formulated on precise media insights – derived from consumer and brand research. This is key to the way the actual media solutions are developed. Naturally, this leads to more impact. And, this impact is measurable to the client. This means, Initiative is able to deliver effective, measurable media solutions that are truly out of the ordinary and that help create effective brand impact in the consumer's mind.

    Initiative is led out of its Dubai Head Office by Ramzy Abau Chacra, Managing Director. Contact: ramzy.abauchacra@ae.initiative.com.

    VISIT WEBSITE

  • team Magna Global

    Media Planning and Buying

    Magna is part of the Magna Global network, offering true value added media buying solutions for a wide spectrum of brands in the region. Magna's positoin is based on the 'Power of Young' philosophy. Magna is also well known for providing leading edge solutions in product placement, sponsorship, competitions, free space strategies and interactive media solutions in the broadcast media sphere.

    Magna's roster of client brands include Unilever, Vim, Pond's, Dove, Lipton, Emaar, Vaseline, Axe, Hellman's, Ragu, Abu Dhabi Commercial Bank, Finesse, Knorr, Close Up, Dubai Investments, Oxo, Signal, Rexona, Rodeo Drive and OMO.

    VISIT WEBSITE

  • team Promoseven 360

    Integrated Marketing

    Promoseven 360 specialises in providing total 360º solutions in advertising and marketing communications.

    Our through-the-line services range from Branding to Digital, from Advertising to Direct Marketing, from Ambient Media to Brochure Design and Below-the-Line.

    Our clients include blue chip local and multinational brands – RAKBANK, Emaar, McDonalds, Standard Chartered Bank, The Dubai Mall, Intercontinental Hotels Group, National Bank of Oman, The Wave Muscat, Gulf News, Bank Sohar and Mercato Mall amongst others.

    Hubbed in Dubai, we handle accounts all over the region, from Egypt to Pakistan, Botswana to Bahrain, across 18 countries.

    Our ethos is to provide Integrated (Media Neutral) communication that is both Relevant (Based on insight) and Accountable (ROI-driven).

    Promoseven 360 is led by Rajeev Budhiraja who is Group Managing Director. He can be reached on rajeev@promoseven360.com. Other key team members are Udit Agarwal – General Manager (udit@promoseven360.com) and Mark Shadwell, Executive Creative Director (mark@promoseven360.com)

  • team McCann Healthcare

    Healthcare Marketing

    McCann Healthcare is the largest healthcare marketing agency in the world with a network of 80 offices in 30 countries and over 1700 employees. We were established in Dubai in 2009.

    The services we offer include Doctor communication, events and direct-to-consumer campaigns for leading pharmaceutical and healthcare companies. In addition, our areas of focus include 360º communication for hospitals, public health campaigns for government and private sector, infant nutrition doctor and consumer communication and general health and wellness programmes.

    Our growing list of clients in the Middle East include GSK, Al Ain Hospital, Roche, Abbott and Crown Health Services.

    All inquiries may be sent to Rajeev Budhiraja, Group Managing Director (rajeev.budhiraja@mccannhealthcare.ae) or Raj Barve, Business Director (raj.barve@mccannhealthcare.ae)

    VISIT WEBSITE

  • team MRM Worldwide

    Digital CRM

    MRM Dubai is part of MRM Worldwide, a top 5 direct and digital agency, with a network of 62 offices in 40 countries and over 2500 employees.

    MRM’s key focus is to engage customers in a modern digital world through a proprietary approach known as Customer Utility™.

    Our activities include digital strategy, website development, e-CRM, B2B campaign management, and digital engagement (online and mobile). Our clients are spread across the region with the main ones being RAKBANK, McDonalds, Abu Dhabi Investment Authority, Intercontinental Hotels Group, National Bank of Oman, Emaar, General Motors, The Wave Muscat, Edexcel and Dubai Properties Group.

    The team is led by Rajeev Budhiraja, Group Managing Director, rajeev.budhiraja@mrmworldwide.ae, and Jen Faucon, Managing Director, jen.faucon@mrmworldwide.ae.

    VISIT WEBSITE

  • team Momentum

    Event and Retail Activation

    Momentum creates ideas and brand engagement with consumers through the seamless interplay of experiences in both the physical and the digital space. In doing so, the agency helps brands inspire action and loyalty.

    Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. Momentum call this The Phygital World, it is where modern consumers live and it is at the heart of everything the agency does. With this in mind Momentum makes the digital world tangible and the physical world limitless. In doing so Momentum adds a new layer, a Phygital dimension, that creates greater value and engagement, for clients and consumers.

    VISIT WEBSITE

  • team Weber Shandwick

    Public Relations

    Weber Shandwick is one of the world's leading global public relations firms, with offices in major media, business and government capitals around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of advocates - engaging stakeholders in new and creative ways to build brands and reputation.

    The firm has an 80+ year heritage in the public relations business.

    Weber Shandwick has a long history in the Middle East. Headquartered in Dubai and with a network of local operations and affiliates, Weber Shandwick MENA specializes in developing and implementing pan-arab, multi-market regional and international campaigns. The agency provides communications strategy and execution across world-class practices such as corporate and financial services, public affairs, crisis management, consumer, aerospace, aviation, petrochemical, oil & gas, healthcare, technology, reputation management and digital/social media.

    VISIT WEBSITE

  • team Innovations_Digital

    Full Service Digital Agency

    Innovations_Digital is a specialized influence agency that uses relevant, effective channels to create and deliver brand messages in a world that’s increasingly digital centric every day.

    We are a digital focused agency that aims to innovate, inspire and energize brand conversations, engagements and experiences in online, mobile, OOH, Search and Social Media.

    Innovations_Digital is located in Dubai, but works across the region in the Middle East via several satellite offices and group agency relationships. Innovations_Digital is led by Tom Roychoudhury CEO and Chief Innovations Officer at MCN, He can be reached at tom@innovationsdigital.com

    VISIT WEBSITE

Our People


MCN agencies have 54 offices across 16 cities in 14 countries in the Middle East and North Africa. MCN employs over 1350 people in the region.

UAE

Dubai

MCN Leadership



Akram Miknas
Chairman



Ghassan Harfouche
Chief Executive Officer



Mohamad Haidar
Chief Operating Officer

Tarek Miknas
CEO, FP7 Group

Naveen Raj
Chief Information Officer & EVP Finance, MCN

Ricarda Ruecker
VP, Leadership & Organizational Development

Tom Roychoudhury
Chief Innovations Officer & Head of Corporate Communications

Elie Bejjani
Chief Financial Officer, MCN Media

Rizk Naifeh
Executive VP, MCN Media



FP7

FP7 Group
Tarek Miknas

CEO
tarek.miknas@promoseven.com

FP7 Group
Rasha Lababidi

Chief Growth Officer
rasha.lababidi@promoseven.com

Sasan Saeidi
Managing Director, UAE
sasan.saiedi@promoseven.com
+971 4 3210 007



UM

Paul Katrib
Regional Managing Director
pkatrib@ummena.com
+971 4 3210 009

Zubair Siddiqui
Managing Director, Dubai
zsiddiqui@ummena.com
+971 4 3210 009



Promoseven 360

Rajeev Budhiraja
CEO
rajeev@promoseven360.com
+971 4 3210 007



McCann Healthcare

Rajeev Budhiraja
CEO
rajeev@promoseven360.com
+971 4 3210 007



MRM Worldwide

Rajeev Budhiraja
CEO
rajeev@promoseven360.com
+971 4 3210 007



Magna Global

Bassem Masoud
Regional Managing Director
bassem.massoud@mcnmena.com
+971 4 429 3000

Azhar Siddiqui
Managing Director Dubai
azhar.siddiqui@magna-global.com
+971 4 429 3000



Innovations_Digital

Tom Roychoudhury
CEO
tom@innovationsdigital.com
+971 4 321 0007



Weber Shandwick MENA

Ziad Hasbani
CEO
ziad.hasbani@ws-mena.com
+971 4 3210 077



Initiative Media

Ramzy Abau Chacra
Managing Director, UAE
ramzy.abauchacra@ae.initiative.com



Lowe MENA

Mounir Harfouche
CEO
mounir.harfouche@lowe mena.com
+971 4 429 0590



Abu Dhabi

FP7

Sasan Saeidi
Managing Director, UAE
sasan.saiedi@promoseven.com
+971 4 3210 007



Weber Shandwick

Sarah Bartlett
General Manager
sarah.bartlett@promoseven.com
+971 2 449 4405



Momentum

Sasan Saeidi
Managing Director, UAE
sasan.saiedi@promoseven.com
+971 4 3210 007



UM

Alaa Saad
General Manager
asaad@ummena.com
+971 2 449 4405

Saudi Arabia

Jeddah

Albert Promoseven

Marc Lawandos
Managing Director, FP7 KSA
marc.lawandos@promoseven.com
+966 50 347 0064

Saed Totah
Deputy General Manager, FP7 Jeddah
saed.totah@promoseven.com



Initiative Media KSA

Faysal Zok
Managing Director
faysal.zok@initiativemena.com



Riyadh

Albert Promoseven

Marc Lawandos
Managing Director, FP7 KSA
marc.lawandos@promoseven.com
+966 (01) 2152211

Claude Abboud
Deputy General Manager, FP7 Riyadh
claude.abboud@promoseven.com
+966 (01) 2152211



UM KSA

Khalil Arouni
Managing Director
karouni@ummena.com
+966 (01) 665 1840

Bahrain - Manama

FP7

Ehab Lori
Managing Director
ehab.lori@promoseven.com
+973 17 500777



UM

Fady Kamal
Lower Gulf General Manager
fkamal@ummena.com
+973 39 905 756



Lowe MENA

Ehab Lori
Managing Director
ehab.lori@lowemena.com
+973 17 500711

Lebanon - Beirut

MCN Lebanon

George Jabbour
CEO
george.jabbour@mcnmena.com
+961 1 428428



FP7 Beirut

Gabriel Abiad
Deputy General Manager
gabriel.abiad@promoseven.com.lb
+961 1 428428



UM

Colette Chefrane
Deputy General Manager
cchefrane@ummena.com
+ 961 1 428428



Weber Shandwick Beirut

Joelle Kahwaji
PR Director
joelle.kahwaji@ws-mena.com
+961 1 428428



Initiative Media

Philip Issa
General Manager
philip.issa@lb.initiative.com
+961 1 393950



Magna Global

Philip Issa
General Manager
philip.issa@magna-global.com
+961 1 393950

Egypt - Cairo

FP7

Sahar El Zoghby
Managing Director
sahar@promosevenegypt.com
+202 33 446545

Lina Fateen
General Manager
lfateen@promosevenegypt.com



UM

Dina Hashem
Managing Director
dhashem@ummena.com
+202 33 446545



Momentum

Naila Zaher
General Manager
nzaher@momentumegypt.com
+202 33 446545



Weber Shandwick Egypt

Randa Nassar
General Manager
randa@ws-mena.com
+202 330 48560



Initiative Media

Riham El Batanouny
General Manager
relbatanouny@initiativeeg.com
+202 334 40214



Magna Global

Rayda Mohamed
Deputy General Manager
rayda@magnaglobal-eg.com
+202 334 40214

Qatar - Doha

FP

Jacques Moussa
Managing Director
jacques.moussa@promoseven.com
+974 4364385



UM

Fady Kamal
Lower Gulf General Manager
fkamal@ummena.com
+974 443 20870



Weber Shandwick

Abraham Roshen
PR Account Director
abraham.roshen@ws-mena.com
+974 436 4385

Kuwait

FP7

Fady Kamal
Managing Director
fkamal@ummena.com
+965 2249785(1 / 2 / 3)



UM

Fady Kamal
Lower Gulf Managing Director
fkamal@ummena.com
+965 224 97851

Jordan - Amman

Kroma Promoseven

Marina Marto
Managing Director
marina.marto@promoseven.com
+962 6 55 449 29



UM

Issa Marto
Managing Director
issa.marto@promoseven.com
+962 6 551 2449

Oman - Muscat

FP7

Najeeb Mohamad
General Manager
nmohamad@promoseven.com
+968 247 99691



UM

Najeeb Mohamad
General Manager
nmohamad@promoseven.com
+968 247 99691

Morocco - Casablanca

MCN Morocco

Karim Bennani
President
karim.bennani@mcnholding.com
+212 522 775100



FP7 McCann

Laszlo Koja
General Manager
laszlo@promoseven.com
+212 522 775100



UM

Fikira Kinany
General Manager
fkinany@ummena.com
+212 522 775100



Weber Shandwick

Sabrina Klintz
Project Manager
sabrina.klintz@promoseven.com
+212 522 775100



Lowe MENA

Driss Boutaleb
CSD
driss.boutaleb@lowemena.com
+212 6128 6094

Algeria - Algiers

FP7 McCann

Mourad Ait Aoudia
Managing Director
amourad@mccannalger.com
+ 213 217 922 42



UM

Naila Merouane
General Manager
nmerouane@ummena.com
+ 213 217 922 42



Magna

Khalil Ben Barkat
General Manager
khalil.benbarkat@magna-global.com

Tunisia - Tunis

FP7 McCann

Afifa Chihaoui
Managing Director
achihaoui@planet.tn
+216 961 841



UM

Khalil Abdelkefi
Managing Director
kabdelkefi@planet.tn
+216 718 46755

Syria - Damascus

MCN Syria

Rami Omran
CEO / Partner
rami.omran@mcnholding.com
+963 (11) 2113736



RAWAN Promoseven

Wassim Daniel
Managing Director
wassim.daniel@promoseven.com
+963 (11) 2113736



UM

Nada Omran
Managing Director
nomran@ummena.com
+963 (11) 2113736



Weber Shandwick

Houssam Al Aich
Managing Director
houssam.alaich@promoseven.com
+963 112 113 736 ext. 4000



Momentum

Firas Enayeh
Managing Director / Partner
firas.enayeh@momentummena.com
+963 (11) 211 3736

Work at MCN


MCN prides itself on building its agencies around the best talent available in the industry. In our industry, people genuinely make the difference between mediocrity and brilliance, and we believe that finding, hiring and retaining the best of talent is crucial. Our talent is diverse both in terms of where they come from and also in experience, exposure and expertise. Because MCN is a large, regional network many of our career openings are spread across the Middle East and North African geography. And, because we have a variety of specializations in our agencies – from mainstream to media, from creative to production, from planning to execution and from digital to PR and advocacy, we are able to offer excellent, rewarding career opportunities for a wide spectrum of people and interests.

If you don’t find an opening listed below that suits your immediate aspiration or interest, please don’t hesitate to send us your CV along with a covering letter. Please make sure you highlight where (as in city or country) you are interested in and the typical position you think you would want to fill – and if you have an agency brand preference. Please send your CV and cover letter via email only to : careers@mcnholding.com



Current Job Openings

Media Planner (Digital Focus)
UM Dubai
2-3 years experience in digital planning

Digital Art Director - Bilingual (Eng/Arabic)
Innovations_Digital Dubai
3 years+ experience in online communications design with reputable agency

Recent Work

Some work from our agencies across the region

Contact MCN

Finding us

HEADQUARTERS

The head office for the MCN group is in Dubai at...

Emarat Atrium Building 4th Floor,
Sheikh Zayed Road,
PO Box 6834, Dubai, UAE
Tel +971 4 321 0007

Get in touch with us

Send us a mail and we will get back to you.

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