Innovations at MCN is a specialized live site unit that works across all brands within the MCN group. Innovations energizes new ways of touching consumers, develops fast tracks to new ideas and touch points, creates innovative communication using digital and online media and is specialized in new age corporate communications content and technologies.

Some 'innovations' channels include rich media sites, portals, tag rich sites, web 2.0 projects, social networking sites and portals, crowdsourcing solutions, viral online projects, the power of the word-of-mouse projects (TM), video-mails, content rich e-mails, blogs and corporate blogs, digital placement in online programming and sites, search engine optimization and online marketing via search engines and other online marketing channels, online media placement and consulting on media planning, consulting and solutions on advergaming – the new frontier, mobile marketing, WAP sites and portals, SMS and MMS solutions, etc.

Other digital solutions and touch points include podcasting solutions and set up, interactive content for presentations, flash and other emerging technology solutions, webcasting, narrowcasting, digital kiosks, digital video capsules, interactive programming for PDA delivery etc.

The Innovations team also provides total solutions consulting in Corporate Communications using both offline and online solutions, corporate image management, stakeholder communications, corporate websites and intranets, and delivers in areas of innovative corporate communications such as HiQLoQ printing (Hi Quality Low Quantity Print solutions in high resolution) and Variable Data Printing.

If you want to look at the consumer as a touch point and are looking for new innovative, exciting ways to make an impact, contact the Innovations agency at MCN. Innovations is led by Tom Roy Choudhury, Managing Director, MCN Innovations and Corporate Communications. You can email Tom on tom@mcnholding.com.