There is a lot of debate around display ad viewability. Many of the ads that brands pay for never really appear on the display screen. Advertisers are ken to shift towards paying for viewable instead […]
Transforming the creative agency to help it adapt to the challenges brought by (digital) technology and tailor it for the future.
Technology. There’s good news and bad news. Good news is that it’s allowing us to […]
How to create Social Media images that connect with your audience, Facebook vs YouTube, who’s winning the video marketing war? Why every brand should be on Instagram and more in the Lowe MENA May 15, […]
While Wearables and IOT are taking the world by storm, the advertising industry, particularly in the region, is holding back to see where its headed. And that’s no surprise because every one is waiting to […]
I’ve had the pleasure of co-presenting a summary of ‘The Truth About Global Brands’ study at Dubai Lynx 2015 representing McCann Worldgroup, McCann Truth Central and FP7/MENA accompanying our Global Chief Strategy Officer, Suzanne Powers.
Here is the March 1, 2015 Lowe MENA Digital update. Read about Internet of Things, Verified Twitter Accounts, Voice calling on WhatsApp, Facebook and Relevance Scores, and more… Click on the image below to view/download the […]
Here’s the March 2015 edition of the Magna Global Media News update. Read about how JC Penney had better results with Twitter videos than YouTube, the IPG Media Labs Outlook report for 2015, micro-targeting on Facebook […]
By Spencer Moody, strategy director at Initiative MENA.
We first coined the term ‘reset generation’ when we surveyed millennials in key global markets back in 2010 just after the worldwide recession. At the time, most of […]
Here is the February 15, 2015 Lowe MENA Digital update. Read about Internet of Things, Verified Twitter Accounts, Voice calling on WhatsApp, Facebook and Relevance Scores, and more… Click on the image below to view/download the hi-res […]